Rebranding and turn-around situations are some of our favorite marketing challenges, because they represent the greatest opportunities in American business — Chances to redefine strategic positions, reframe corporate objectives, reinvent brand attributes, and ultimately to recover from difficult times.
True brand power, however, is not a flash in the pan. Consistency and authenticity are two primary attributes that Novocent focuses your Brand story around - to build power, recognition and loyalty in the marketplace.
A google.com search result for ‘branding’ yields [at the time this was written] 175 million results; An Amazon search – more than 8,000 books. So, if you made it your 9-to-5 job to read everything written on branding AND no one wrote anything new, it would take you more than 13,567 years*, give or take.
Luckily, given what you know already and with the help of a good marketing partner, a steady hand and a smart plan will save you a lot of time. Branding is about perception in the marketplace and brand power is about seizing opportunities to shape perception by promising and delivering.
*Assuming 250 words per minute (Average adult reader with high comprehension rate 70-80%) and that the average word count of top ranked Google search results is 2416 words, while average book contains approximately 60,000 words.
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