direct response marketing suburban propane

Case Study: Suburban Propane

Customer Loyalty Campaign

For Suburban Propane, like many other service companies in the energy sector, a key metric for measuring performance is customer gain/loss. Novocent created and implements an ongoing, year-round, direct marketing campaign aimed at increasing customer loyalty by educating and enrolling customers in Suburban’s Budget Payment Program.

“Novocent creates and implements direct marketing campaigns aimed at increasing customer loyalty”

With successful conversion rates averaging in some cases over 5%, this campaign, now in its third year, has been a resounding success both in terms of customer retention and increased customer lifetime value.

Finding Your Brand Voice Will Attract New Business Opportunities, Foster Loyalty And Build Long-term Equity.

Tapping The Secret Potential of Brand Evangelists

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