Belts tighten. There’s no avoiding it. Markets turn, budgets shift, departments downsize. Sooner or later every marketer is asked to do more with less. Novocent offers the ability to:
Look for ways to incorporate technology into your marketing workflow, print production and communication process. Shifting man-hours away from tedious tasks will save resources and foster positive employee morale (which is even more valuable than the new found time) in a downturn cycle.
Shifting the granularity of your marketing communication efforts from a micro level to a macro level will afford valuable economies of scale. In the context of programs or campaigns this may mean shifting from a local, to a regional, or nation level; Or for print and design, incorporating a modular approach to marcom materials.
Be open to change. Simply because you have always done something one-way doesn’t mean that it is the best way, or the most economical way. In many cases, re-evaluating process can afford insights and suggestions that can save budget dollars and internal resources while offering stronger, more efficient solutions.
Not every downturn can be sidestepped with creativity and technology. When you have to cut, cut smart. As an agency partner, Novocent can offer valuable insight into how to restructure a media buy or a marketing campaign in order to maintain as much value as possible for the organization.
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