In the competitive commodity-driven world of propane delivery, Suburban Propane, the nation’s third largest propane retailer, turned to Novocent to craft a campaign to capture new deliveries and retain customers who own their propane tank.
Novocent leveraged data from Suburban’s advanced forecasting system to segment customers who should shortly be in need of a delivery, based on historical usage data, and engaged them digitally. Marketing directly to this targeted segment and focusing on the convenience of a ‘one-click’ fill up, the Novocent campaign (including nationwide response processing and CRM integration) was a resounding success. Reaching the right customer at the right time produced millions of dollars of revenue across a single five week campaign run.
