At the request of the Catholic Church, Catholic Book Publishing, the largest publisher and distributor of liturgical books in the United States, recently undertook a major initiative to create a new translation of the Psalms and New Testament for use worldwide. The New Catholic version is a modern translation created in response to the needs of a global community. Catholic Book Publishing turned to Novocent to communicate the product launch in 2015 for the translation, which was nearly twenty years in the making.
From product photography, to digital and print collateral, to digital direct marketing campaigns, Novocent captured and communicated the depth and breadth of this monumental undertaking and its impact on a Global community.
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