If a picture is worth a thousand words, then can a good picture do a better job of explaining a complex business process than lengthly marketing copy? Effective mar-com materials are able to bypass the dog and pony show and skip directly to an open dialogue about your customers’ needs.
Novocent has been helping Syncsort do just that – Creatively illustrating complex technical processes in a simple manner, which visualizes the benefits of Syncsort’s technology, as well as its direct application to common business challenges.
An example taken from Syncsort's website:
“All MapReduce jobs involve sort for both the Map as well as the Reduce steps. Unfortunately, the native Hadoop sort, has limited performance capabilities [...] and forces users to rely on complex technologies which sit on top of MapReduce, such as Hive, Pig or Java. [Conversely,] thanks to Syncsort’s recent contributions to the open source community, sort is now a pluggable component of Hadoop.”
Here is how Novocent rendered that thought:
We are not big data experts, but we are visual communications experts. We sketch, we graph, we illustrate. That’s how Novocent is able to translate technical dialogue into compelling visualizations. Explain it to us once, and we’ll explain it to the world.
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