global rebranding

Degremont Technologies Global Rebranding


  • Scope – 9 companies with offices in 14 countries worldwide unified under one brand.
  • Substance – 460 pages of brand standards for corporate identity, marketing communications, retail advertising as well as vehicle, equipment and building signage.
  • Implementation – A comprehensive framework for developing sales and marketing synergies between sister companies on a global level.

Novocent Partners authored a clear and comprehensive strategy and tactical roadmap to implement a global, unifying brand to the complex communications infrastructure of water treatment companies owned by Degremont-Suez. After a successful external launch in early 2007, Novocent continued its role as brand architect by refining and administering the newly created Degremont Technologies brand in print, interactive and outdoor channels.

AWARD WINNER: Marcom 2007 Gold Award – "One Group, Many Solutions" Branding Campaign

brand identity design and direction

Finding Your Brand Voice Will Attract New Business Opportunities, Foster Loyalty And Build Long-term Equity.

Tapping The Secret Potential of Brand Evangelists

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