Yates Gas of Nantucket, MA needed to create an awareness campaign to communicate its core values of safety, reliability and community to the marketplace and reinforce the brand as the Island’s oldest and most dependable propane provider.
Located 30 miles south of Cape Cod, tourists and seasonal residents swell the island’s population by a factor of 5 during the summer months. In order to maximize value for the marketing spend, Novocent quickly mobilized to produce and coordinate a summer long media initiative working with trusted media providers to seamlessly communicate the Yates Gas brand message through print, direct mail, outdoor and broadcast creative.
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