Suburban Propane of Albany, New York wanted to expand its footprint to New Lebanon, NY and beyond into Western Massachusetts in order to consolidate and grow their existing customer base in that region. Suburban turned to Novocent for market research and media saturation analysis.
Novocent outlined a comprehensive campaign, which utilized newspaper, radio and direct mail efforts to coordinate a grand opening launch in the fall of 2015. In addition to initial media research, Novocent wrote, recorded, and produced the radio spot, designed the print creative as well as organized and implemented the final media buy providing a seamless end-to-end solution.
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