For Suburban Propane, like many other service companies in the energy sector, a key metric for measuring performance is customer gain/loss. Novocent created and implements an ongoing, year-round, direct marketing campaign aimed at increasing customer loyalty by educating and enrolling customers in Suburban’s Budget Payment Program.
With successful conversion rates averaging in some cases over 5%, this campaign, now in its third year, has been a resounding success both in terms of customer retention and increased customer lifetime value.
Novocent helps you connect with customers by creating the building blocks of communication. We work to articulate the intangibles that differentiate your organization and can transform that messaging into actionable projects like:
Are we a ‘good fit’ for your team? Toss us a small project and let’s find out.
