Catholic Book Publishing, the Nation’s largest publisher of liturgical materials for the Catholic community, relies on Novocent as a resource to drive content creation and seasonal product marketing campaigns for both their B2B and B2C audiences.
Novocent provides a hassle-free, end-to-end solution, that adeptly moves to meet the shifting challenges of managing the content creation needs of the publisher’s entire promotional catalog. From custom photography, to photo retouching and banner creation, Novocent is persuasively capturing and rendering the resources necessary to engage both audiences with a rich mixture of season-specific and new release materials. Each campaign is promoted via its respective website (B2B or B2C), as well as by digital direct marketing efforts to targeted lists. Campaign workflow has been optimized to leverage the synergy of resources between audiences and messages.