digital direct email marketing blast

Suburban Propane One Click Digital Direct Campaign

In the competitive commodity-driven world of propane delivery, Suburban Propane, the nation’s third largest propane retailer, turned to Novocent to craft a campaign to capture new deliveries and retain customers who own their propane tank.

Novocent leveraged data from Suburban’s advanced forecasting system to segment customers who should shortly be in need of a delivery, based on historical usage data, and engaged them digitally. Marketing directly to this targeted segment and focusing on the convenience of a ‘one-click’ fill up, the Novocent campaign (including nationwide response processing and CRM integration) was a resounding success. Reaching the right customer at the right time produced millions of dollars of revenue across a single five week campaign run.

Communication Initiatives Should Navigate Complex Growth Challenges With Elegant And Engaging Solutions.

Create A Free SEO & Inbound Marketing Potential Report

Begin Your Report

X

Generate An Inbound Marketing Potential Report

In order to generate your report, we need some additional information. Fill out the form below and we’ll send you a short survey to collect the details we need to compile an Inbound Marketing Potential Report for your website.