The RFP, or request for proposal, process is a familiar sales channel for many B2B companies operating in the service sector. While offering the reward of significant new business, complex RFPs require exceptional amounts of time and resources, often requiring a concerted team effort to complete.
90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. Though the content of your proposal may address intricate interactions in fine detail, visualizing the same process flow can help truly solidify the concept and engage readers. Is a picture really worth a thousand words? Or, in this case is it worth thousands of dollars?
Akin to illustrating ideas, visually organized data presented in a proper manner is more easily comprehended and recalled. Basically stated, good data visualization = higher win rates.
Designing useful data graphics, however, is more than making pretty pictures, it requires decision-making; evaluating what data is relevant, what can be de-emphasized or, in some cases, removed altogether. Limiting each chart to one key point will not only enhance its effectiveness, but will also provide greater visual appeal to the presentation as a whole.
According to ActiveRain, US-based websites that incorporate video content are able to hold the attention of their viewers longer. (75% more time is spent on sites incorporating video content) Without a doubt, video content is engaging – which is why YouTube is now the world’s second leading search engine.
Leverage the power of video by combining your executive level brief, the core of your message, in a short animated feature. If and when you have the opportunity to present, a short video overview can soften your audience and set your presentation up for success.
If you are interested in learning about the value Novocent can bring to your RFP response team, give us a call or drop us a line.
Novocent helps you connect with customers by creating the building blocks of communication. We work to articulate the intangibles that differentiate your organization and can transform that messaging into actionable projects like:
Are we a ‘good fit’ for your team? Toss us a small project and let’s find out.
