organic search optimization and adwords management

Agway Energy Services SEO Inbound Marketing and Paid Search


  • Scope – Reposition Agway’s lead generation efforts to integrate inbound marketing as a tool for increased web visibility and greater new customer conversion.
  • Substance – Novocent implemented digital lead gen tactics and technologies to coordinate an inbound digital marketing campaign, an AdWords campaign and SEO campaign to jump-start Agway’s digital marketing efforts.
  • Implementation – Agway’s management team has seen a measurable increase in both.

Agway Energy Services selected Novocent to revamp its digital lead generation presence by implementing a best practice SEO upgrade to its existing site and to create a lead generation campaign targeting high population density targets by geography across New York and Pennsylvania. These efforts were further augmented by the addition of an AdWords paid search campaign.

Novocent optimized the website, implemented tracking metrics to prove ROI, and created numerous content hubs as part of a coordinated inbound marketing effort. Novocent also deeply integrated Agway’s existing CRM system and lead funnel to fully capitalize on the inbound marketing campaign and its sister AdWord campaign.

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