One of the core characteristics that separates Robert Edward Auctions from its competitors is an exhaustive attention to detail. Each lot is meticulously researched and documented; Historic background, provenance, authenticity, and quality are all seamlessly woven into dialogue after dialogue and stitched together to become a single 600 plus page volume that catalogs each auction.
As one of the the premiere auction houses in the hobby, REA recognizes the value of their catalog as a key differentiator within their marketplace. The company relies heavily on Novocent to provide the framework and structure to create and publish its three annual auction catalogs. As innovative problem solvers, Novocent’s proprietary publishing platform allows REA unprecedented freedom, flexibility and speed, helping the company to continue to exceed the expectations of consignors and collectors alike with each new auction. After a successful implementation in 2006, Novocent continues to enhance its proprietary architecture and improve the catalog design, winning multiple awards and accolades with each passing year.
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