DNS managment website acquisition rebranding

Suburban Propane Inergy Acquisition

QUICK GLANCE

  • Scope – Organize and rebrand more than 120 sub-standard websites within a limited timeframe without administrative access.
  • Substance – In a master stroke of creativity, Novocent created a proprietary system of spydering and web-scraping to create a client- controlled duplicates of each site – A process which also harmonized divergent web technologies and allowed for centralized hosting.
  • Implementation – Projected year one savings on web hosting alone, to exceeded total project cost.

Suburban Propane, the nation’s third largest propane provider, turned to Novocent Partners in the summer of 2012 to coordinate and implement the transfer of Inergy Propane’s web assets as part of a $1.8 billion corporate acquisition. Novocent took control of almost 200 domains and rebranded over 120 websites in a period of less than sixty days, providing a single organized hosting account as well as a second centralized account with full DNS control of all Inegry-related domain names.



Finding Your Brand Voice Will Attract New Business Opportunities, Foster Loyalty And Build Long-term Equity.

Tapping The Secret Potential of Brand Evangelists

Get Our White Paper

X

Where should we send your White Paper?

Are you ready to do more?

Novocent helps you connect with customers by creating the building blocks of communication. We work to articulate the intangibles that differentiate your organization and can transform that messaging into actionable projects like:

SEO-focused landing pages & Interactive Content

Videos, Infographics & Presentation Templates

E-books, Sell Sheets & Marketing Collateral

Chat Us Up.

It takes < 30 minutes to learn how we can help you do more with less.

Connect

Kick The Tires.

Are we a ‘good fit’ for your team? Toss us a small project and let’s find out.

Engage

Follow Us.

Not ready to talk? Stalk us awhile. Hopefully, we’ll share some good stuff.

Follow

Want a Job?

We're looking for talent and passion! Share a link or post a video.

Share

X

Looking to chat? We'd be happy to! Let us know how we can get in touch.

X

Looking to hire us? Perfect. Let us know how we can get in touch!