DNS managment website acquisition rebranding

Suburban Propane Inergy Acquisition


  • Scope – Organize and rebrand more than 120 sub-standard websites within a limited timeframe without administrative access.
  • Substance – In a master stroke of creativity, Novocent created a proprietary system of spydering and web-scraping to create a client- controlled duplicates of each site – A process which also harmonized divergent web technologies and allowed for centralized hosting.
  • Implementation – Projected year one savings on web hosting alone, to exceeded total project cost.

Suburban Propane, the nation’s third largest propane provider, turned to Novocent Partners to coordinate and implement the transfer of Inergy Propane’s web assets as part of a $1.8 billion corporate acquisition. Novocent took control of almost 200 domains and rebranded over 120 websites in a period of less than sixty days, providing a single organized hosting account as well as a second centralized account with full DNS control of all Inegry-related domain names.

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