Alstede Farms New Jersey Travel and Tourism Marketing Collateral
- Scope – Alstede Farms turned to Novocent to harmonize their collateral materials with a fresh new look that reflects the scope and influence of North Jersey’s most industrious working farm.
- Substance – Novocent created a unified branding palette and trade dress which serves as the building blocks of a marketing communications structure designed to educate, entertain and engage farm visitors.
- Implementation – Novocent worked to refine and advance the Alstede brand through design, custom photography and photo composting techniques, while organizing and refining the marketing and communications materials in a simple, informative manner. Novocent also coordinated the production of the materials necessary for statewide distribution.
Attracting visitors from across the state, the 600+ acre working farm also serves as a family friendly entertainment destination. One of the busiest farms in the state, Alstede is always abuzz with activities and initiatives including its popular Corn Maze, Farm-to- table Market and Highlands Harvest CSA (Community Supported Agriculture) co-op.
Novocent drew on its deep service marketing experience to help Alstede distill a disconnected marketing message into a concise, compelling dialogue that connected customers to the vibrant and passionate community that drives the farm.