Elite Series Part Pre-Feeder Brand Design

QUICK GLANCE

• Scope – North American-based CDS Corp., engaged Novocent to design and launch an independent brand for its new line of part pre-feeding elevators.
• Substance – Novocent created the logotype and helped identify and establish the standards and trade dress associated with the brand.
• Implementation – Novocent provided a complete identity across print and web in a matter of weeks which helped articulate the story of an industry disruptive product line identified internally by only a product code ‘EL-50’.

Like a world class super car, the Elite Series elevated part pre-feeder line, also engineered in Italy, exceeds industry standards in every way. CDS needed a brand that reflected the elegance of engineering which sets the line apart from its competitors. Novocent delivered. In addition to the initial development of the logotype and brand standards, Novocent provided custom photography as well as created a website and collateral materials for the Elite series brand.