media planning and media buying

Degremont Technologies Trade Media Planning

QUICK GLANCE

  • Scope - Plan, design and execute North American trade media strategy for a global solutions provider in the water and wastewater treatment industry.
  • Substance - The design of a library of ads, as well as extensive media research, resulting in a 12-month plan covering nearly 40 online and offline media vehicles.
  • Implementation - Novocent Partners develops, executes, and manages the $500,000 media plan on behalf of the client, who saves significant headcount by outsourcing this function, while saving on execution costs as well.

Novocent Partners helped develop the company’s advertising materials by redesigning existing ad art to reflect the company’s updated brand strategy. After researching the relevant trade publications, Novocent constructed the annual media plan, focusing on growth industries, geographic location, circulation, and editorial content. Throughout the year, Novocent develops the art, confirms insertions, manages all billing, and provides documentation and proof of performance to the client.

AWARD WINNER: Communicator 2008 Platinum Award – "Business / Trade Advertising"

trade publication advertising campaign

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