media planning and media buying

Degremont Technologies Trade Media Planning


  • Scope - Plan, design and execute North American trade media strategy for a global solutions provider in the water and wastewater treatment industry.
  • Substance - The design of a library of ads, as well as extensive media research, resulting in a 12-month plan covering nearly 40 online and offline media vehicles.
  • Implementation - Novocent Partners develops, executes, and manages the $500,000 media plan on behalf of the client, who saves significant headcount by outsourcing this function, while saving on execution costs as well.

Novocent Partners helped develop the company’s advertising materials by redesigning existing ad art to reflect the company’s updated brand strategy. After researching the relevant trade publications, Novocent constructed the annual media plan, focusing on growth industries, geographic location, circulation, and editorial content. Throughout the year, Novocent develops the art, confirms insertions, manages all billing, and provides documentation and proof of performance to the client.

AWARD WINNER: Communicator 2008 Platinum Award – "Business / Trade Advertising"

trade publication advertising campaign

At the heart of our agency, we are brand storytellers – We are content creators and information organizers.

Four Secrets to Marketing Success For Service Companies

Download The Infographic


Where should we send the Marketing Success Infographic?

Are you ready to do more?

Novocent helps you connect with customers by creating the building blocks of communication. We work to articulate the intangibles that differentiate your organization and can transform that messaging into actionable projects like:

SEO-focused landing pages & Interactive web content

Videos, Animations, Infographics & PowerPoint libraries

E-books, Social Media content & Automated email marketing

Chat Us Up.

It takes < 30 minutes to learn how we can help you fuel your content funnel.


Kick The Tires.

Are we a ‘good fit’ for your team? Toss us a small project and let’s find out.


Follow Us.

Not ready to talk? Stalk us awhile. Hopefully, we’ll share some good stuff.


Want a Job?

We're looking for talent and passion! Share a link or post a video.



Looking to chat? We'd be happy to! Let us know how we can get in touch.


Looking to talk about a job? Perfect. Let us show you how we can help!