branding and logo design

Syncsort Information Graphics


  • Scope – Visualize complex business processes as compelling easy-to-understand graphics
  • Substance – The creation of an ever growing library of modular graphics which interchangeably tell the brand story of a highly technical company to a mixed audience of engineers, sales professionals and executives.
  • Implementation – Novocent created highly customized illustrations, which were made available as editable components from within Powerpoint®. This allowed the client to create a library of agency quality graphics and the flexibility to mix, match and manipulate these resources to suit the context of their presentation.

If a picture is worth a thousand words, then can a good picture do a better job of explaining a complex business process than lengthly marketing copy? Effective mar-com materials are able to bypass the dog and pony show and skip directly to an open dialogue about your customers’ needs.

Novocent has been helping Syncsort do just that – Creatively illustrating complex technical processes in a simple manner, which visualizes the benefits of Syncsort’s technology, as well as its direct application to common business challenges.

An example taken from Syncsort's website:

“All MapReduce jobs involve sort for both the Map as well as the Reduce steps. Unfortunately, the native Hadoop sort, has limited performance capabilities [...] and forces users to rely on complex technologies which sit on top of MapReduce, such as Hive, Pig or Java. [Conversely,] thanks to Syncsort’s recent contributions to the open source community, sort is now a pluggable component of Hadoop.”

Here is how Novocent rendered that thought:

reusable powerpoint image library

We are not big data experts, but we are visual communications experts. We sketch, we graph, we illustrate. That’s how Novocent is able to translate technical dialogue into compelling visualizations. Explain it to us once, and we’ll explain it to the world.

Communication Initiatives Should Navigate Complex Growth Challenges With Elegant And Engaging Solutions.

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Novocent helps you connect with customers by creating the building blocks of communication. We work to articulate the intangibles that differentiate your organization and can transform that messaging into actionable projects like:

SEO-focused landing pages & Interactive web content

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