New product launch custom photography and photoretouching

Catholic Book Publishing Roman Missal Product Launch

Catholic Book Publishing, the Nation's leading publisher of liturgical books, turned to Novocent for marketing and advertising support for the new product launch of the Church sanctioned update to the Holy Roman Missal.

Novocent's wide gamut of talents was tested with the launch campaign for the updated Roman Missal. This Church sanctioned update of the Missal, which had not happened in over 40 years, had brought a number of new publishers to the table. Catholic Book Publishing, the nations largest liturgical book publisher, tasked Novocent with the responsibility of differentiating its Roman Missal from that of its competitors and to create a compelling direct mail piece which conveyed their 100+ years of experience and publishing excellence that they brought to the project. This presented a daunting challenge since none of the books had yet been printed at the time of the launch.

award winning creative design
advertising photo shoot

Custom photography and professional retouching became the cornerstone for differentiating Catholic Book Publishing from its’ competitors. Novocent was able to photo-realistically render the upcoming missals and create a dynamic marketing campaign reflective of the quality and hand-crafted tradition which has set the publisher apart for four generations. The campaign was a tremendous success, with well over $3 million in sales, Catholic Book enjoyed one of its most well received new product launches and was back to press numerous times in the space of the first 12 months.

Communication Initiatives Should Navigate Complex Growth Challenges With Elegant And Engaging Solutions.

Create A Free SEO & Inbound Marketing Potential Report

Begin Your Report


Generate An Inbound Marketing Potential Report

In order to generate your report, we need some additional information. Fill out the form below and we’ll send you a short survey to collect the details we need to compile an Inbound Marketing Potential Report for your company.

Are you ready to do more?

Novocent helps you connect with customers by creating the building blocks of communication. We work to articulate the intangibles that differentiate your organization and can transform that messaging into actionable projects like:

SEO-focused landing pages & Interactive web content

Videos, Animations, Infographics & PowerPoint libraries

E-books, Social Media content & Automated email marketing

Chat Us Up.

It takes < 30 minutes to learn how we can help you fuel your content funnel.


Kick The Tires.

Are we a ‘good fit’ for your team? Toss us a small project and let’s find out.


Follow Us.

Not ready to talk? Stalk us awhile. Hopefully, we’ll share some good stuff.


Want a Job?

We're looking for talent and passion! Share a link or post a video.



Looking to chat? We'd be happy to! Let us know how we can get in touch.


Looking to talk about a job? Perfect. Let us show you how we can help!